Photo Credit: https://www.baume-hotel-paris.com/monuments/lelouvre/
To continue on the same note of my last post on Integrated Workflows, I would like to go into a more specific strategy which can be employed based on the general overview of them provided in the last part. This time I want to go over what I call the “Pyramid Strategy” that may be a less flexible version of employing integrated workflows, yet a particularly powerful arrangement worth considering.
As outlined in the previous article, doing a work in one medium at the beginning and then using that as a reference for the other medium while ensuring that you are designing the content output in one medium to be easily converted into the other. In this case I am going to discuss prioritizing one chosen medium over another. This time I am suggesting that we take the medium that incorporates the most medium and scope that you are planning to output to, to be the first medium you cover before the others.
This is similar to a learning strategy I have posted about on social media where I attempt to learn the most difficult thing first before stepping one level down after that after most probably failing, and doing so again where I fail again, gradually making the work both actually and relatively easier to complete as you attempt easier and easier portions of the craft starting from the worst or hardest. This also echoes the principle of starting your day with the worse, most importantly most impactful and relevant thing before doing the others, this is spoken about by well-known business and sales writers like Brian Tracy, it raises your standard at the top of the day making all tasks thereafter easier.
How this differs of course in this specific case being integrating your workflow and how these parallel principalities can fit into that methodological mindset. Meaning “How can we form a pyramid of the hardest and most difficult thing first when we consider integrating our workflows?” The answer is to look at the medium that is of the largest scope and incorporates the most media or content in its format within those you are willing to deploy. Thus for example if you are planning to employ text, audio and video, you should probably do the video first since it is the largest scope medium with the most forms of media content therein.
Some Other Examples: Using IPs
If you are developing an intellectual property, and you want to output products into various formats in the entertainment industry you may choose different media and scope for the same franchise or brand including song, album, online show, live action, animation, feature film, physical toy; though in most cases you are probably not doing a business of that measure, but in order to understand this principle I think it illustrates the concept well. In that case you would probably choose to do the feature film first since you would have to at least prototype or produce easy to transfer content or reference for all the other media forms mentioned.
Let us think of a more common example to marketing and promotions, where you are campaigning a product, brand or message through an outreach strategy. If you plan to host a party, hand out flyers, hold a contest, and plan a parade, then you should probably start with the parade as that is the biggest and most complicated format. The next one would probably be holding a contest since that requires a lot of distribution. Next would be to host a party which may have flyers to promote the party itself, as it could be incorporated, but advertisements of the brand after the party in flyer form for instance could inform those that missed the party would they may have missed out upon making it a brilliant order of operation.
Of course the exact order in the above situations and many more to really make it the relatively larger, more challenging task in the menu of work you have first, may differ with each situation. For instance one may have a high quality TV series that actually costs more to reduce than the feature film over the long run, meaning it may make more sense to finance the high quality TV series planned before the movie. Think of what set of formats you have to deploy to and see if you can organize your own pyramid strategy, keeping in mind the transferability of your work from one medium to the other, minimizing waste and increasing coherence.