Hi everybody out there in cyber space!
My name’s Sharif and today I’m going to be talking about integrated workflows. You might be wondering what’s an integrated workflow? You may have heard of the concept of a workflow doing one step at a time to achieve a certain task. You may not have known it as that word but I’m sure you understand the concept, you go from step 1 to 10, etc… do it again and again to achieve the same tasks, but if you’re not a director with multiple staff under you who can do each media format for each piece of content you’re going to have a lot of work on your hands:
- You’re going to do a video
- You’re going to do an article
- You’re going to do an image to go along with it
- You’re going to do a program around it
- You’re going to do… the list goes on…
However it’s really difficult to convert from one of those formats to another because you really pile up the work if you go and do an article about one topic and then you go and do a podcast about another topic but you still need to make that podcast in multiple different formats to reach more people and you still need to that podcast and other formats to go with the article [on another topic].
[Instead] before you even start to create that content you think in your mind “How is this going to translate in multiple media formats?” For example let’s say you’re doing a graphic design.
Often a graphic designer, once he has the impetus to create it, lets say it’s for his office or client well usually he just starts his graphic design from the beginning till the end. He deploys it and it’s over. However you’re probably going to go for a coffee during that graphic design. You’re probably not going to be focused from beginning until the end unless it’s a really easy project or you’re really in the zone; even then it’s not such a crazy thing to take some screenshots, take some notes about what you’re doing and so on.
Not only will this will give you more insight when you’re looking back on your work, you can take those texts and screenshots and put them together as an article. The materials can also be used together as footage for a video as well. If it was written in an easy way to say like dialogue, then you can read that back in a podcast. If you’re recording yourself on video as you record the podcast, well look how many formats you cover in one fell sloop!
It’s absolutely amazing how just by changing your mentality and thinking “How is it going to translate when it goes out into other formats?” when you take care of one thing you really take care of multiple things at a time. The beauty of it is you don’t have to start from a graphic design, it’s flexible, you can start from a sculpture, book, program, essay, study, etc… the sky’s the limit.
I don’t even think there is a limit, but in any case, wherever you start from, you can always deploy in multiple formats much more easily if you think about it first and how it’s going to translate. Also [you make sure to] take those little steps you’re going to need to take throughout the work that you’re going to need later. [This is] rather than going from being to end in one format then the same in other format without help from previous work or, let’s say you switch topics like I mentioned above, I hope this helps maximize the efficiency of your production.
- 1. Starting with a substantial chunk completed of one of a book project; finish one page of the novel.
- 2. Document the production of that page in all phases
- 3. Write valuable commentary or clarification to supplement the documentation for text version
- 4. Prepare designs, images and sound or music clips around that content for video editor
- 5. Edit audio only version, narrating dialogue or scoring music
- 6. Edit video with audio version (with changes where value can be added or improved)
- 7. Create a PDF document of text version
- 8. Create a poster or ad graphic design (direct or behind-the-scenes for instance) based on completed portion
- 9. Derive or create a new meme inspired by work
- 10. Where animation is involved (you animated part of a character or scene that morning) make GIF
- 11. Share to multiple outlets, social media, forums and your blog
- 12. Talk to people one-on-one about what you’re doing, especially people who are the most likely to be interested in supporting, working for or collaborating with what you’re doing.